All advertising and playbills must include the above billing block or must be generated from the files found in the Ads and Artwork section. A graphic logo of the title is available. Any deviation from this must be approved in writing by William Franzblau. Under no circumstances can the title be abbreviated or referred to as just "The Male Intellect". This would cause confusion since there is a sequel titled: "The Male Intellect: The 2nd Coming".

DRESSING THE HOUSE: The front of the theatre (specifically the lobby) should be festive and imply themes of the show. An ideal way to accomplish this is to blow up pictures from the show (life like or larger) of the different characters with emphasis on the character of Bobby himself. The play is based on his problem and he is the one the audience will identify with.

Another important part of dressing the house is to employ short quotes taken from both critics and media personalities. This should be prominently displayed so passers by can see them as well as those entering the theatre.

If the theater has a tv display in the lobby an abbreviated loop of the show is available for broadcast.

The theatre can and should be the largest billboard for our advertising. In this way the theatre not only advertises the show but also sets the tone for those patrons coming to see the show.