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THE MALE INTELLECT: THE 2ND COMING!
MARQUEE & BILLING INSTRUCTIONS
Marquee, Billing, Ads, Posters and Tickets: In all cases the production should be displayed or printed exactly (including upper and lower case as well as punctuation) as follows:
Robert Dubac's Male Intellect:
THE 2ND COMING!
or
Robert Dubac's
THE MALE INTELLECT:THE 2ND COMING!
All advertising and playbills must include the above billing block. All advertising must be generated from the files found on the Ads and Artwork page. A graphic logo is available. Any deviation from this must be approved in writing by William Franzblau. Under no circumstances can this be broken up or referred to as "The Male Intellect" since there are two versions of the show. ("Oxymoron" and "2nd Coming")
DRESSING THE HOUSE: The front of the theatre (specifically the lobby) should imply themes of the show. And ideal way is to blow up pictures of the characters with emphasis on the character of Bobby/Robert.
Another suggestion is to employ short quotes taken from both critics and media personalities. This should be prominently displayed so passers by can see them as well as those entering the theatre.
If the theater has a tv display in the lobby an abbreviated loop of the show is available for broadcast.
The theatre can and should be the largest billboard for our advertising. In this way the theatre not only advertises the show but also sets the tone for those patrons coming to see the show.
